Haircare Brand Batiste Visits College Campuses Nationwide

This September, Dry Shampoo Batiste is hitting the road for the second year in a row, this time with the Batiste Recess Tour. 

 

The brand will pull up in its powder blue truck near 16 college campuses across the US inviting them to “recess and refresh” between classes with yard games, free snacks and the brand's signature dry shampoo.

 

The award-winning dry shampoo formula is sulfate and paraben free, and carries an ultra-refined rice starch that absorbs excess oil and leaves hair looking clean and fresh. Batiste offers a wide variety of dry shampoos that provide long-lasting freshness and luxury haircare for less- cleaning hair better than prestige brands that cost up to three times more. In recent years, Batiste added its newest dry shampoo, Batiste Naturally, as well as launched new hair care products: Batiste Leave-In Hair Mask and Batiste Touch of Gloss Shine Mist.

 

“Batiste is proud to have award-winning dry shampoos that give our consumers great hair in minutes, so they are free to spend their energy and time on the things that bring them joy,” said Stacey Ramstedt, vice president of marketing for Batiste. “We are excited to bring our second iteration of the Batiste™ Tour to colleges across the country and encourage students to take a break for themselves, no matter their busy schedule.”

 

While visiting the Batiste Recess truck, attendees will pick one of four Batiste Dry Shampoo fragrances to take home – including original, fresh, tropical and new Naturally Bamboo Fiber & Gardenia – each paired with a complimentary sparkling soda and bag of gourmet popcorn. After receiving a full-size dry shampoo can, students can try their luck entering in a chance to win a year supply of Batiste product, plus $500 to the area's local retailer.

 

The brand debuted the Batiste Recess Tour this past week in Denver, CO and Boston, MA, giving out 2,000 full-size dry shampoo cans across seven college campuses and will continue their journey to visit three additional cities.